{"id":31,"date":"2026-04-13T14:38:26","date_gmt":"2026-04-13T14:38:26","guid":{"rendered":"https:\/\/bless.org.hk\/en\/?page_id=31"},"modified":"2026-05-05T02:14:54","modified_gmt":"2026-05-05T02:14:54","slug":"about-us","status":"publish","type":"page","link":"https:\/\/bless.org.hk\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"<h2>ABOUT US<\/h2>\n<h2>What Makes Us Different: A Human-Centred, Precision-Matching Clothing Support Programme. <\/h2>\n<h3>Not Just Collection and Distribution, But Precise Connection. <\/h3>\n<p>While many second-hand charities adopt a &#8216;bulk collection, random distribution&#8217; model, <strong>Bless Outfit<\/strong> believes that every item of clothing deserves to find the person who needs it most, and every person in need should receive clothing that truly fits and that they will love. We are <strong>the only charity in Hong Kong<\/strong> focused on &#8216;precision clothing matching&#8217;. We go beyond simple &#8216;collection and distribution&#8217; to build a system that <strong>respects individual needs and values personal choice<\/strong>.<\/p>\n<h4>We are the only charity in Hong Kong focused on \u2018precision clothing matching\u2019 (Charity Registration No. 91\/20157).<\/h4>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"682\" height=\"388\" src=\"https:\/\/animal-charity.betawebdemo.comen\/en\/wp-content\/uploads\/2026\/04\/about-image.jpg\" alt=\"\" srcset=\"https:\/\/bless.org.hk\/en\/wp-content\/uploads\/2026\/04\/about-image.jpg 682w, https:\/\/bless.org.hk\/en\/wp-content\/uploads\/2026\/04\/about-image-300x171.jpg 300w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Our Innovative Model: Demand Database + Proactive Matching System<\/h2>\n<h3>Proactive Notification &amp; Autonomous Choice<\/h3>\n<p>When we receive suitable donated clothing:<\/p>\n<ul>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\tThe system automatically matches it with registered beneficiaries who have relevant needs.\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\tWe proactively notify these beneficiaries to come and choose.\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\t We provide a private, respectful environment for selection.\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\tWe ensure each person receives clothing that is genuinely suitable and liked.\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<h3>Intelligent Needs Registration System<\/h3>\n<p>We have built a beneficiary demand database that records in detail:<\/p>\n<ul>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\t Personal basic information (age, gender, size)\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\t Clothing category needs (work\/interview attire, winter coats, children&#8217;s school uniforms, etc.)\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\tStyle preferences and practical requirements\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\t Special circumstances (e.g., job interviews)\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<h2>What This Means:<\/h2>\n<style>\ufeff\ufeff\n  .bless-section {\n    font-family: \"Roboto\", Sans-serif;\n    color: #000;\n    text-align: center;\n    max-width: 1000px;\n    margin: auto;\n  }\n .bless-heading {\n    font-weight: 700;\n    font-size: 28px;\n    margin-bottom: 10px;\n  }\n  .bless-paragraph {\n    font-size: 18px;\n    color: #000;\n    margin-bottom: 25px;\n  }\n .bless-table {\n    width: 100%;\n    border-collapse: collapse;\n  }\n  .bless-table th,\n  .bless-table td {\n    padding: 14px;\n    border: 1px solid #ddd;\n    text-align: center;\n  }\n  .bless-table th {\n    background-color: #f5f5f5;\n    font-weight: 700;\n  }\n .bless-highlight {\n    font-weight: 600;\n  }\n<\/style>\n<section>\n<table>\n<tbody>\n<tr>\n<th style=\"background:#f5f5f5\">Traditional Model<\/th>\n<th style=\"background:yellow\">Bless Outfit Model<\/th>\n<\/tr>\n<tr>\n<td style=\"background:#f5f5f5\">Passive waiting for collection<\/td>\n<td style=\"background:yellow\">Proactive notification to suitable beneficiaries<\/td>\n<\/tr>\n<tr>\n<td style=\"background:#f5f5f5\">Random allocation of clothes<\/td>\n<td style=\"background:yellow\">Precision matching based on preference &amp; need<\/td>\n<\/tr>\n<tr>\n<td style=\"background:#f5f5f5\">&#8220;You get what we have&#8221;<\/td>\n<td style=\"background:yellow\">&#8220;We help you find what you need&#8221;<\/td>\n<\/tr>\n<tr>\n<td style=\"background:#f5f5f5\">One-way donation<\/td>\n<td style=\"background:yellow\">Two-way respect and dignity<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/section>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"368\" src=\"https:\/\/animal-charity.betawebdemo.comen\/en\/wp-content\/uploads\/2026\/04\/our-core-one.jpg\" alt=\"\" srcset=\"https:\/\/bless.org.hk\/en\/wp-content\/uploads\/2026\/04\/our-core-one.jpg 700w, https:\/\/bless.org.hk\/en\/wp-content\/uploads\/2026\/04\/our-core-one-300x158.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h3>Our Core Philosophy: Dignity and the Right to Choose<\/h3>\n<p><strong>We believe: <\/strong><\/p>\n<ul>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\t<b>Choice is a form of dignity<\/b> \u2013 Everyone should have the right to choose what they wear.\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\t<b>Fit is more important than quantity <\/b>\u2013 One well-fitting, loved coat is more valuable than three ill-fitting ones.\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\t<b>Individualised service<\/b> \u2013 Different groups (job seekers, students, the elderly, those with special needs) require different clothing support.\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<h3>A Transparent Donation Journey<\/h3>\n<p>\t\tWhen you donate clothes to us, you can know: \t\t\t\t\t<\/p>\n<ul>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\tYour items will be carefully sorted and logged.\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\tWe will prioritise finding the most suitable beneficiary.\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\tUpon a successful match, we can inform you of the general outcome (while protecting beneficiary privacy).\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\tYour donation directly fulfills a specific, expressed need.\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"368\" src=\"https:\/\/animal-charity.betawebdemo.comen\/en\/wp-content\/uploads\/2026\/04\/Donation-Journey-1.jpg\" alt=\"\" srcset=\"https:\/\/bless.org.hk\/en\/wp-content\/uploads\/2026\/04\/Donation-Journey-1.jpg 700w, https:\/\/bless.org.hk\/en\/wp-content\/uploads\/2026\/04\/Donation-Journey-1-300x158.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>ABOUT US What Makes Us Different: A Human-Centred, Precision-Matching Clothing Support Programme. Not Just Collection and Distribution, But Precise Connection. While many second-hand charities adopt a &#8216;bulk collection, random distribution&#8217; model, Bless Outfit believes that every item of clothing deserves to find the person who needs it most, and every person in need should receive [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"class_list":["post-31","page","type-page","status-publish","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/bless.org.hk\/en\/wp-json\/wp\/v2\/pages\/31","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bless.org.hk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bless.org.hk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bless.org.hk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bless.org.hk\/en\/wp-json\/wp\/v2\/comments?post=31"}],"version-history":[{"count":97,"href":"https:\/\/bless.org.hk\/en\/wp-json\/wp\/v2\/pages\/31\/revisions"}],"predecessor-version":[{"id":1092,"href":"https:\/\/bless.org.hk\/en\/wp-json\/wp\/v2\/pages\/31\/revisions\/1092"}],"wp:attachment":[{"href":"https:\/\/bless.org.hk\/en\/wp-json\/wp\/v2\/media?parent=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}